He was born on July 6, 1956, graduated from HEC Paris in 1978, is the current president and CEO of the international cosmetics company L’Oréal.
However, soon Nicolás Hieronimus will replace him as CEO on May 1, 2021, while he remains as chairman of the board.
It has a weighting of 61.3 / 100.
Brand Finance Methodology
Like the Brand Strength Index, the Brand Guardianship Index is made up of three pillars: Investment, Equity, and Performance.
These pillars are based on several weighted sub-elements reflected by the serving size.
Investment
The investment pillar is divided into 4 elements that allow defining the investment generated by a CEO:
- CEO tenure (years).
- Understand the importance of investing in marketing.
- You have a solid strategy and a long-term vision.
- Net positive online coverage.
Equity
- General reputation.
- Governance score.
- Approval%.
- Understand the importance of brand and reputation to your organization.
- Recognition as a global CEO.
- Familiarity.
- Average dividends per share.
- Market capitalization growth.
- Average growth in brand value.
- BSI average.
The 10 CEOs with the best reputation in the world
Here are the CEOs with the best reputation in the world, for their actions and decisions they have made, they have helped them gain prestige and credibility.
- Joanne Crevoiserat, Tapestry
- Sheikh Ahmed bin Saeed Al Maktoum, Emirates
- Julie Spellman Sweet, Accenture
- Rajesh Gopinathan, TCS
- Mukesh Ambani, Reliance
- Nasser Sulaiman Al Nasser, STC
- Jun Lei, Xiaomi
- Volkmar Denner, Bosch
- Yong Zhang “Daniel”, Alibaba Group
- Punishes Renjen, Deloitte
The 10 CEOs with the most recognition or familiarity
In the case of this ranking, only the CEOs who are recognized the most by the public or who speak and mention the most are presented, in short, they are more familiar with their actions and projects carried out.
- v, Facebook
- Jeff Bezos, Amazon
- Tim Cook, Apple
- Elon Musk, Tesla
- Mukesh Ambani, Reliance
- Jun Lei, Xiaomi
- Amin Nasser, Saudi Aramco
- Reed Hastings, Netflix
- James R. Quincey, Coca-Cola
- Jim Farley, Ford
The report created by Brand Finance presents the 100 CEOs, , however, a curious fact is that only 8 of the 100 main guardians of the brand are women, due to the continuous shortage of female leadership in major corporations around the world. The female brand guardians in the ranking include six from American companies and two from Chinese companies. This is an improvement from just four in 2020.
Another interesting point is that of the top 100 CEOs they are on average 57 years old and earn around $ 20 million per year.