Let’s see if you’re going to think that there are more than 500,000 business accounts on Pinterest by chance.
For many businesses, Pinterest is much better than Facebook or Twitter.
So it may be time to look at the possibilities it offers us to help make money online.
Of course, don’t even think about trying to use Spam strategies or too many contests because the platform is no stranger to these common internet practices. But this you should know by now.
But don’t worry, there are plenty of ways to legitimately earn money with Pinterest.
Let’s see the main ways to earn money with this network:
1 Send traffic to the blog
Many of the top bloggers use Pinterest to drive traffic to their sites. This is similar to what many look for with Facebook, Instagram, Twitter, or YouTube.
In particular, we can find many of these bloggers in the US market, where the market is super advanced. In the Hispanic world, this is rarely seen, but perhaps you are the one in charge of making it take off.
The first thing you have to do to earn money this way is to create a blog.
But why create a blog?
Well, to create a professional online presence, because by creating a blog you are developing a website that can end up as a professional portal on any subject, be it cooking, technology, sports, finance, health, or whatever.
The logical thing, then, is that you create a blog about something in which you have knowledge or better yet, passion, that is, something that you know well and that you have done or do often.
Once you have the blog minimally developed, you could create a strategy to send traffic from Pinterest.
For example, every time you publish content on the blog, you can take the opportunity to pin it and share it on the platform.
These pins can be searched for and found on Pinterest itself, giving your blog a new search engine to appear on. Of course, we are not facing the power of Google, but everything adds a grain of sand.
The normal thing would be to have boards on the different categories of the web.
On this website it could be something like:
- Lists of how to earn money
- App reviews to earn money
- How to use “A” to earn money
I don’t know, and what happens to you.
Here is a small sample of one of my Pinterest accounts from a website. It’s not a big deal, but it helps us see how we can increase our visits. Imagine that instead of 1,900 impressions we get 190,000, which would already be 700 clicks and direct visits to the web, without, in addition, having used promotions.
The section on promoted pins and advertising is the truly interesting one, because with it is how you can get leverage to increase your visibility quickly, especially if you have something to sell on your website.
The typical thing, in this case, can be to create an advertising campaign to send potential customers to a funnel page to obtain the email and carry out an email marketing sales campaign.
Additional tips to unlock the potential of Pinterest by having a blog:
- Participate and pin the content of others, to create possible interesting relationships in the future
- Create small gifts that attract the interest of potential web users, such as a pin on a free ebook about whatever. So you can make your blog known to people, at the same time as getting an email address
Of course, all this that I have commented on is not a way to earn money directly. That is, you are not going to create the blog and post on Pinterest, but the important thing here is to get potential clients, which is what the topic is about.
2 Send traffic to your e-commerce account
E-commerce stores have become very fashionable with the Shopify phenomenon, and other platforms like Etsy or even WordPress.
The objective of this is clear: send people interested in the products you sell to your store.
Think of it as if you were on the street and you tried to get people to enter your store with classic methods from before such as a good window display, a good sign, or even something more aggressive such as directly inviting people to enter.
Remember the stats section from earlier?
Well, if not, or you didn’t see it, look at it a bit because there are clues that Pinterest is a platform that is used with a lot of purchase intention.
I don’t know why, but there are a lot of people who like to search for information about certain products on Pinterest.
In addition, they say that it is more efficient to bring visitors interested in purchases than Facebook is, more than 30% at least.
As with the theme of the blog, in this case, a good way to attract visitors is through studied advertising campaigns, to take people to key sales pages, where the purchase intention is maximum.
If you have an online store that is already generating income, you could look at the opportunities to do promotions paid for by Pinterest, because perhaps with this you could radically increase sales.
If you make a lot of money you can hire someone to run these campaigns, especially if that person can also coordinate the rest of your social presence. To do this well requires a lot of work.
If you don’t have money for that, you can also try to learn how to do it on your own, so that little by little you can earn a little more money. One way to speed this up is to take a Pinterest specialist course. We can find a course in this regard at Domestika.org at a good price.
3 Virtual Assistant or Pinterest Marketing Specialist
Come on, the same as becoming a Pinterest specialist.
You can learn this through study and courses, but there is nothing like using the platform regularly and even obsessively.
This is something like becoming a Pinterest SEO specialist, and the logical thing is that you have become an expert on the platform.
The number of bloggers, influencers, companies, stores, and online businesses that require these services is increasing every day. The more the online world grows, the more possibilities there are for specialization.
Imagine that you become an expert in this field and start to get clients. Those clients are companies or people who do not have the time or knowledge to be creating efficient content on Pinterest, but you do, and that can lead to thousands of possible clients per month, for which they will be willing to pay interesting figures, especially if we talk business. If it is already a fairly large company, they may even offer to hire you to bring the whole thing to the fore.
The things that a Pinterest virtual assistant is known to do are:
- master the search engine
- Automation of all types of pins and interactions
- Create interesting pins
- Create specialized ads and be an Ads manager specialist
- Master the possible funnels of the platform
This is a very interesting route for anyone who feels comfortable using the platform and spends a lot of time on it. Experience and some courses can also help. Then it will be enough to start doing small jobs online.
4 Being a Pinterest influencer
In this case, you may have started using Pinterest for a long time and in the end, you have become a very popular profile, with tens or hundreds of thousands of followers.
In this field,, there are many more people than it seems, and in the end many realize that they can use this advantage to start generating income.
Sometimes it is the same companies that notify these potential influencers about whether they are interested in promoting their products in exchange for payment. In the United States, you can get around 20 to 25 USD per thousand followers. If you have 100,000, you could take 2,300, for example, but be careful, that’s for the Yankee market. Things go down a lot if we are in a Latin country; although the cost of living also falls. For someone from Colombia, being able to earn 200 dollars 3 or 4 times a month is very good.
This is the perfect way to earn money with sponsored posts.
The key here is to be a great pin and board maker. Not everyone is suitable for this. To some, it will come naturally.
5 Sell your products
Selling your own product is the dream of any entrepreneur.
Pinterest is one of the platforms that work best to earn money in this way.
In fact, in the United States, the option of the purchase button on the same pins has worked wonderfully for years. This has been one of the keys to the enormous development of the platform in the Yanki country.
We can perfectly have a face-to-face store and also offer the products on Pinterest or simply sell our products through the platform.
We can connect our Etsy profiles and create engaging content on Pinterest, getting interested leads.
Of course, this will help if you have an attractive product.
But we are not only talking about physical products such as clothing or accessories, but also digital courses, e-books, and whatever else you can think of.
6 Sell affiliate products
The affiliate product consists of associating with a brand or company and starting to place the links of its products on your website or online profile, such as Pinterest.
This affiliate thing has had its ups and downs and Pinterest has come to ban them, to later admit them again, but you will have to stick to some rules since many people are dedicated to aggressive affiliate marketing.
There are many things to keep in mind regarding this method:
- You can’t shorten your affiliate links on Pinterest
- Some companies do not allow the use of these links on this platform. you have to inform yourself
- You have to state that you are a Pinterest affiliate, at least in the United States, but it is a practice that is recommended for everyone. This can be achieved with a #affiliate on the pin
And also, these small rules change over time, so you have to be aware of what can and cannot be done. You know, we are in a dynamic world, how could it be otherwise in the online sector?
Anyway, I don’t recommend you to depend on this affiliate marketing platform completely because it has been withdrawn in the past and is not entirely stable. If your entire income depends on these links on your Pinterest pins and tomorrow the company decides to remove them again because so many people are abusing them, then you’re screwed. Better use a business diversification strategy.
One way to diversify is to have your own website to put the links, and then it is more difficult for someone to force you to remove them. Not to mention that on the same website, you can put advertising and other ways to earn money.
7 Sell courses on how to use Pinterest professionally
This option is like being a virtual assistant or marketing expert on Pinterest.
It is valid for those who have a great experience on the platform.
For example, if you have spent a lot of time working for a company, taking their social profiles to it, and you know all the Pinterest tricks in detail.
This ties into some of the ways mentioned above. In other words, giving a Pinterest expert course and charging for it makes you offer your product.
Strategies to make money with Pinterest
Several tips or tricks will help us better achieve our goal of making money with Pinterest.
Well, first of all, let’s go back to the beginning. What is Pinterest?
A social platform for sharing images.
So, rule number 1 is clear:
This is easier said than done, because after all people are there to do the same, or at least they should; that then there are people who are there for the love of art.
But the idea is that.
Think.
After all, it is the same thing that happens with the rest of the things.
If we want to stand out in something we have to create something that is out of the ordinary.
We cannot expect to create content from the crowd and hope that fortune will smile on us.
It’s the same on Pinterest.
The first thing we have to do is create exceptional content.
Only then, and with a bit of luck, will we be able to make the pin go viral and reach thousands of people, with the consequent benefit that this entails for our “brand”.
So you know, put everything you’ve got into making pins, and try to make something that stands out.
2 Put good descriptions on the pins
This seems silly, but anyone who has been in the online world for a while knows that it is full of tags, hashtags, and tags of all kinds. These labels make it easier for search engines – remember that Pinterest is also a search engine – and for this reason, they are very important since a good description can make your pin be found or not.
A good way to come up with an attractive title is to see what people are searching for. This is achieved by simply typing what we want in the search box, and the Pinterest search engine will quickly show us what people are doing.
This can help you with ideas of what to create on your blog or website, something in which sometimes people find themselves short of ideas.
If you look at the very simple example of “how to earn money” it seems that quite a few teenagers are looking for how to do it. That would already give an idea to create related content.
In addition, there is the fact that each Pin allows you to create a 500-character post. This is something that many people do not use because creating a post like this requires work, and many are already tired of creating the image. However, I recommend that you create at least one interesting description, that goes beyond two sentences. Writing a small post of 50 well-placed words can help a lot.
Come on, over time it is good that you become a Pinterest SEO.
3 Interact with other pinners
This is not essential, just as the above is not essential, but believe me, in the long run, it is something that has always been more positive than anything else.
By interacting regularly with other users, you create a kind of friendship and trust that makes it possible to create possible friendships that can be very beneficial in the future.
Who knows if we will be able to carry out a joint project with those of us who interact in the future, especially if we are in the same sector?
4 Use specific tools to help with image content
If you are going to be creating visual content such as infographics, I think you are going to have to invest in a service to create the best possible ones.
They are free but with limitations.
If you want to create good content you are going to have to pay for one of them. But for the money they cost, this will be worth it, especially if you can already monetize your business efficiently. Those 10 dollars that you pay a month should be more than amortized.
Two very good platforms for this are Snappa (the one I use) and Canvas. Both have their advantages and disadvantages, but in general,, you are more than served with both.
Another tool that many online professionals use is Tailwind, with which they help schedule their content on the platform as well as get more performance out of the platform.
5 Be active on the platform
In general, quality is better than quantity, but if one day we have a social media manager and money to spend on it, then we will have to dedicate ourselves completely to a strong strategy of a frequent and quality publication.
To do this, we will need to apply steps such as:
- Post a significant amount, no less than 20 times a day
- Respond to all people’s comments
- Comment on other pins
- Follow popular boards
- Invite users to use your boards or pins
- Find friends from other channels like Facebook
- Create variety in content
- Send the pins in newsletters
- Add the Pinterest button to the images of your posts (a tactic used by many big American bloggers)
- Study the Analytics statistics in depth
As we can see, we have a lot of work with that.
If your company has the budget and you can afford it, it is best to hire an expert to do that for you. If not, then you can try but it will be more difficult to maintain so much activity and at the same time the content of your other platforms, and blogs; unless you dedicate yourself almost 100% to Pinterest, which may also be the case.
6 Create a business account (Business)
Almost everyone creates a platform for personal use because basically, people do not think of having a business when creating the profile.
However, creating this account is not difficult at all, and if we are going to make some money online with Pinterest, it is essential.
For example, with it, you have access to analytics (statistics of Pinterest visits), and you can use the functions of affiliate links, purchases, etc.
When creating your company account you will have to put a description on it. Here take the opportunity to put more SEO-type chicha, something that the search engine will take into account.
Conclusion How much can I earn with Pinterest?
Surely you are interested in knowing how much money you can earn with Pinterest.
You want to hear that I make $1,000 or $2,000 a month.
That would already be fine, and more so in a country with low wages like almost any of Latin America.
But do not think that it is so easy, or that you can get there and through some crude trick to be able to earn that fast money.
In general, the process of earning money online takes time.
You can achieve success through compulsive use of Pinterest, becoming an expert, or you can create a successful website, and use the enormous power of Pinterest to drive more sales to it.
Whichever path you choose out of those two is going to take a while.
Well, unless you’re a machine and you can do it in a few months. There are also people like that, I admit, but they are very isolated cases.
On Pinterest, you can earn much less than 1,000 dollars a month, or if we do it right we can earn much more, and earn 5 or 10,000 or even more, depending on how far we can scale with our services.
The good thing about the online world is that the ceiling seems to have no limit and you can grow.
With hard and tenacious work, in the end, everything is achieved.
