“How to be an authority in your niche?”. This is an increasingly common question, after all, highlighting your name or your company’s brand increases your chances of having access to benefits such as increased reach, greater customer demand, better conversion rates, and much more.
Whether you are an entrepreneur who wants to increase the reach of your company or someone who is thinking of becoming a digital influencer, learning to generate authority will take you to another level, making people come to you.
Being an authority on some subject or niche makes you, or your brand, someone respected for mastering important concepts and achieving relevant results.
For the company, being an authority in its niche has the potential to:
- generate more business,
- attract more customers,
- enhance competitive advantage,
- become an industry leader.
However, the question remains: how to create authority in digital marketing?
Undoubtedly, the digital transformation has opened doors for more people – and companies – to seek the long-awaited place of authority.
If before the Internet only people and companies with the possibility of appearing on prime-time TV or in a successful magazine and newspaper could pursue this objective, today everyone can occupy this place.
Of course, this takes more than following the authority marketing techniques we’re going to teach you. After all, it is necessary to have the knowledge and professional capacity to achieve this objective.
What does it mean to be an authority?
Creating authority in digital marketing is to become a reference in the segment in which it operates, whether for competitors, partners, and consumers.
Generally, when you become an authority, the market starts to confirm what you say and trust what you deliver.
When it comes to journalism or entertainment, for example, Fredricka whitfield is an authority. If we have doubts about an event, it is through her communication channels, such as CNN, that we seek confirmation or not of the information.
When it comes to technology, Apple is the reference in the area for being at the forefront in terms of design, resources, and offering quality in its equipment.
A company is not only a reference for the number of buyers or customers but for its ability to:
- Offer security,
- Generate innovation,
- Deliver results,
- Communicate all this efficiently to the market.
In that sense, learning how to create authority in digital marketing is one of the paths you and your business can follow to reach the top.
How to be an authority in your niche: 3 strategies to get started
Check out the checklist on how to be an authority in your niche :
- Know the audience you want to reach
- Produce and share relevant and authorial content
- present your results
- Make partnerships
- Invest in SEO
Understand how to put into practice each step, below.
1. Know which audience you want to reach
If you want to generate authority for your company, you need to define the niche and the audience that will be reached.
After all, what do you want to be an authority on? For whom?
Understanding who is the audience you want to reach and for which you want to be an authority, either as a company or as a person, is key to understanding what is relevant to that group of people.
From this definition, you can use these questions to produce relevant content, focused on answering questions, and needs, helping to solve problems, and opening the horizon of this market.
This phase is very important for companies that want to generate authority, because, by understanding well who the public you want to reach is, you begin to understand what their pains are and what are the gaps that the market presents.
With this, it is possible to create strategies to solve these “holes” and, consequently, become someone admired by those who obtained solutions from your help.
To make it easier for you to build the persona of your ideal audience, we recommend that you watch the video below.
2. Produce and share relevant and authorial content
Saying the same thing everyone else says won’t help you become an authority in digital marketing.
Look for out-of-the-box content, alternative solutions, materials, and trends that haven’t arrived in yet.
Presenting your opinion on news within your niche is a super interesting strategy for the company’s voice to be heard.
In addition to the content, also think about the distribution format, for example, videos and podcasts are becoming important spaces to present topics in more depth.
Social networks, on the other hand, act as a booster for this type of content. Also, if you want to build authority on Instagram, a good request is to share relevant content pills throughout the week, especially using stories for this and saving them as Reels or highlights.
Also use stories to position yourself on some latest news or talk about an event you are attending, or even talk to a customer and share with followers.
In addition to social networks, invest in different content-sharing channels, including:
- blogs,
- social media,
- podcasts,
- Youtube channel.
Use numbers and research to back up what you say.
Remember to generate rich materials like:
- ebooks,
- spreadsheets,
- checklists and more.
3. Present your results
To be an authority in your niche, you’ll need to prove that you know what you’re talking about and that you’re a good professional. The public is increasingly aware of “false gurus”.
Therefore, invest in the presentation of successful cases, customer testimonials, and results obtained.
To do this, conduct interviews with customers and partners, present data, and surveys, and tell a little about your work execution process.
To give an even more personal touch, it is possible, for example, to make a web series with a customer who arrived at your company almost bankrupt and then reached increasing numbers.
Another good idea for generating engagement is to create a monthly webinar or weekly podcast with other authoritative professionals, clients, and people who work with you.
4. Make partnerships
It seems contradictory, but a good strategy to be an authority in your niche is to take advantage of the relevance of another professional, through an intelligent partnership.
This is an efficient way to gain external links and increase the reach of your company and your name.
For example, in Brazil maybe you’ve already heard about the lawyer Gabriela Priori, who is now a political influencer and also hosts cable TV shows. Right at the beginning of her digital career, she started a partnership with a channel aimed at the female audience, @garotasestupidas, where she did a political news tour on Monday.
The channel on which the content is shared has more than 1 million followers, and this partnership certainly helped the lawyer to develop her digital authority, and also for the channel to expand the range of content offered. All of this has expanded the reach and relevance of both.
5. Invest in SEO
Especially if you want to generate authority for a company, SEO is one of the indispensable digital marketing strategies. That’s because the set of techniques helps to place your company’s pages in the top positions on Google, without the need for an ad.
Some research reveals that 70-95% of users prefer to click on the organic results of a Google search, against 5-30% who click on sponsored links.
This happens because of the credibility of the organic results, after all, the pages that are there did not pay to occupy that place.
They are among the first because Google understands them as the best results for the search made by the user.
Since authority is related to trust, being among the first organic results on Google increases user confidence in your content.
These five strategies are not the only ones, but they are the most relevant for anyone who needs to take the first steps toward creating authority in digital marketing.
Maintaining relationships with users through periodic content and channels such as e-mail marketing is also essential to maintain and expand its space in the market.
If you still don’t know how to use these tools to your advantage, we suggest you access the checklist to create your email marketing campaign without forgetting any details!
