Best 50 Tips for Ecommerce Marketing to Competitors

Regardless of your situation, everyone is getting to the point where e-commerce marketing is becoming a big factor. How do you step back and evaluate your current marketing tactics? Are you doing everything right, or can you implement other marketing campaigns to bring in more dedicated customers?

Ecommerce marketing is a difficult topic because it is difficult to find all the tips in one place. Fortunately, we did the work for you, leading us on the path to marketing success and giving you a list to stick to your wall and look down while completing each e-commerce marketing method. Read on to find out more.

1. Create a content marketing strategy before you start

Nothing starts well without drawing up a plan. Just as a movie studio goes through pre-production, an e-commerce business needs a content marketing strategy. Write a list of all the methods you plan to reach out to customers, whether it’s blog posts, videos, or newsletters.

Make it a point to go into this strategy each week or month and evaluate how the process of content creation and distribution is going.

Quick note: we are trying a content-first approach with our new online store called matcha tea. So we’re going to sell matcha tea on it (doh!), But for the first three months, we want to build an audience and get search traffic so we can have potential customers when the tea is ready. to send. So far so good. Will keep you updated.

2. Generate an automated email marketing campaign

Email marketing is the basis of effective e-commerce marketing strategies, as it is still one of the best methods to influence your customers and persuade them to buy more.

Not to mention, consumers are known to open emails, even if they contain simple ads. Use an email marketing campaign to keep in touch with your customers, send them useful information and sell your products.

We also built a comparison site called WebAppMeister, where you can find the best email marketing software for your specific needs.

3. Consider diversifying your platforms with social media

Social media is always a tough sell for e-commerce businesses as it is difficult to figure out which platforms work best in certain markets. There is a simple solution to this. Diversify and eventually cut the platforms that are not working well.

It’s just like investing in stocks. You spread the risk and realize which options make you the most money. Create Facebook, Twitter, Pinterest, and Google Plus pages. Distribute your content through these mediums, and use analytics tools on social media to understand which ones work best. Even if one works better than the other, your customer’s presence on social media can provide a way to connect with your business.

Who knows? Maybe you only have 100 followers on Facebook, but one of them might be your best client. If you remove the Facebook presence, you run the risk of losing the person.

4. Put a personalization strategy into action

Personalization is the best new form of marketing, as no one wants to spend money on faceless businesses. The idea is to brand your business with one person and use one or two people as the ‘face’ of your business.

Speak to people with their names in your email, send out videos and pictures of your employees, and show how your products are made. Every little detail of personalization makes your customers feel special and look at the inner workings of your business.

CRMs like HubSpot are especially useful for this as it allows you to organize and track the information of your customers so that you can better customize your interactions with them.

5. Create your original content

Nothing builds a strong bond with your customers like original content. Bind in your content marketing strategy from above you have the unique opportunity to choose between original or original content.

Many companies use content sourced from all over the internet in their SEO strategies for e-commerce to free up time for other business tasks. However, it does not have the same effect as the original content. How will your customers react if they know that an original podcast of the company appears every week?

Original content such as videos, blog posts, audio segments, and e-books help you set up your e-commerce website as a knowledge base for those interested in learning more about your market.

6. Get it hard with contextual marketing

Contextual marketing has different meanings, but what we mean is to use your marketing in formats related to your demographics, and place the messages at the right time.

The perfect example of contextual marketing is the famous Oreos Super Bowl tweet, where they played the Super Bowl XLVII stadium lighting problem to show that ‘you can still dunk in the dark.’ It was the perfect combination of timeliness and humor for an audience that craves snacking during a match.

7. Opt for user-generated content

User-generated content is a great way to interact with your customers while not spending a lot of money or time on the campaign. Doritos is known for holding a Super Bowl commercial submission competition every year, which means they do not have to pay for production staff to design a video.

This excites Doritos fans, and Doritos ends up with an ad. It works well if you ask people to submit photos, videos, or even blog posts.

8. Implement a loyalty program

A solid loyalty program brings people back to your store, and it makes them feel valued because they spend money on your business. You convince your most loyal customers to spend a little extra money, and they get a reward for it.

9. Automate your social networks

Not all social content needs to be automated, but you will find that planning your social strategy frees up time for other tasks in your business.

For example, if you are planning a month with Facebook posts, you do not have to think about it for the rest of the month. Comment moderation is still necessary, but excluding your social posts in one day means you do not have to shift gears every week or day to post content on social networks.

Reach out to customers in their native language

It is common for e-commerce stores to sell items to people all over the world. Just because you speak English does not mean you can not sell a hat to someone who speaks Portuguese.

Reach out to foreign customers by providing translation features to your online store. Most e-commerce platforms, WordPress e-commerce themes, and WooCommerce templates provide translation settings so you do not exclude people in other countries who understand your language.

11. Test your payment process

It’s known that people behind SimCity test their ordering process constantly, leading to improved sales because they know exactly what kind of buttons and words people are persuading to buy.

A marketing plan for e-commerce without A / B testing is blind, so it is essential to do testing throughout the process. It helps you to see where people leave their cars or find it difficult to pay you.

12. Optimize for the mobile world

It has nothing to do with creating an application or mobile website. These days, your customers crave cell phone responsiveness. They do not want to open a completely different mobile website to see a mobile-friendly interface.

Consider implementing a responsive interface so that your e-commerce website changes for devices such as tablets and smartphones.

13. Think of mobile advertising

Mobile advertising combines geolocation and ads ready for mobile devices to connect your customers with your store while sitting on the train or in a doctor’s waiting room.

14. Start by targeting portable technology

All the major technology companies are releasing portable technology like watches and even glasses. How can you connect with these customers who have technology on hand at all times? These interfaces look different from the average smartphone, so you need to adjust your business.

Hire someone to create long-form content

Long-form content is a great way to stand out from all the regular blog posts out there. The form of long forms takes a lot of time, so you need to hire someone, but it engages deep in (sometimes boring) topics, making it engaging and useful to the most interested users.

16. Use social advertising for the ideal atmosphere for testing

Social advertising is interesting because you rarely have to spend a penny to test it out. For example, Facebook allows you to post as many posts as you want on your business page. Once one of the posts has received a lot of likes and comments, you know it’s something customers are interested in.

Once you have identified successful posts, you can spend some money and use the same posts as ads.

17. Brand yourself with your taste

It’s one thing to put a face on your business, but customers want to hear it from the people who run the show. Hiring several writers or content designers makes it difficult to keep one standard voice.

Develop a guide for these people so they know you want a voice that communicates something funny or more professional.

18. Reveal the identity of your authors

One way to get around the dilemma of “one voice” is to reveal the identity of your writers. The brand under one name is good, but visitors to your site would like to see all the faces and names that contribute to your blog or video channel.

It develops your personalization strategy and reveals who is working behind the scenes.

19. Create a face (possibly fictitious) for your business

We talked about creating a face for your business, but what about using a fictional character? The Geico gecko is an ideal example, as everyone associates the brand with the little green guy.

20. Build authority with online discussion areas

A forum is the most common way to build a community in your e-commerce store, and this is because people are familiar with the format.

Message boards, forums, and even chat areas build your e-commerce store as an authoritative discussion platform, and use a unique form of user-generated content to drive your store.

21. Personalize all experiences

Setting up a personalized voice may seem easy at first, but what about all the random emails your customers send out? Every e-commerce store has dozens of emails that are confirmed, receipts, thank you, and more. Use customer names, provide relevant links and even ask customers to reply to your email for the ultimate personalization.

22. Make your delivery options better than the rest

Zappos has a reputation for fast delivery and occasional delivery for random customers. It makes people feel special. Does your business stand out in terms of delivery? Think of ways to speed up the delivery process for an easy way to stand out from competitors.

23. Focus on local branding and marketing

Not all e-commerce marketing plans require it, but if you have a connection to a brick-and-mortar store, you can focus on local brands and marketing. Reach your customers close to your store with geolocation tools and local search engine targeting.

24. Look for alternative automated marketing techniques

Do you send birthday or birthday messages to your customers? What about automated messaging when people sign up for your email campaigns or buy a product in your store?

Free up your time and give your customers the reason to come back with automated email campaigns.

25. Make videos to connect and show products

YouTube channels are always a fun way to connect with customers, but what about a hard focus on tutorials on how to do it? If you sell something like garden equipment, customers may not know the best ways to use the things they buy. Videos bring it back to your store and ensure they feel ready to buy from you.

26. Get creative with your common questions

The FAQ page is an area that gets a lot of visits to e-commerce stores, but does it show the culture of your business? Think about whether you want to display a goofy or professional culture and let it shine in the common questions.

27. Pack Photos Into All Your Content

People will probably click on links and read through the content if it contains photos. Avoid stock photos and consider taking your professional photos to keep people interested in your content.

28. Turn your business into its media outlet

Creating a magazine or TV channel sounds like a record, but many businesses leap to share their original content on different media.

29. Always stay up to date with industry news

Industry News offers powerful content ideas to share with your customers. Some of this content seems a bit complicated to consumers, so it’s your job to break it down and digest it easily.

30. Welcome Controversial Topics to Generate Discussion

Do you sell gun holsters on your e-commerce site? Do you always create blog posts that promote the freedom to carry guns? It’s way too one-dimensional. Customers are smart and want to hear arguments from all sides. Think about creating controversial content that will get people fired.

31. Forget about search engine catering

One of the best ways to look up search engine rankings and build shares on social media is to completely forget about keyword optimization. Not only does it often seem unnatural, but you can stand out with creative headlines and content.

32. Use Pay Per Click Marketing Wisely

Pay-per-click marketing is extremely inexpensive if used correctly. Run multiple campaigns and test them all until you find the ideal options.

33. Dip into the Reddit Pool

Reddit is a great forum with discussion for everything from bikes to romantic fiction. Did you know that the platform offers advertising opportunities? Find the subreddits that fit your industry and place them in your e-commerce marketing strategy.

34. Sell your products without pushing too hard

Touch your visitors with appropriate product links, but stay away from constant sales. VistaPrint is a great example of what not to do on your e-commerce website. They store customers with sales, many of which are unrelated to the basket.

35. Turn on Image Boosters with Instagram

Instagram is a closed community for people who like images. If you can take photos of your products, Instagram is ideal for sharing product previews, your items in action, and user-submitted content.

36. Use tools to reduce abandoned cars

A / B testing and user experience testing tools put you in the minds of your customers. Implement some of these tools to determine exactly why your customers are leaving your store.

37. Launch stores on multiple platforms (eBay and Facebook)

You can place your items on platforms like eBay, Amazon, Etsy, and Facebook. All of these things offer new opportunities for revenue streams, so try to find more customers.

38. Optimize your email recording modules

Disable your popup area from your email clients? Are you offering a promotional or free e-book for signing up? Use A / B testing to improve your email recording modules and bring in more subscribers.

39. Go crazy about the email newsletter

The email newsletter is a message that goes out every week or month and it is completely automated. This is a chance to share unusual content and personal messages.

40. Remind People of Their Wish Lists

Wish lists are often idols, but they show you the items that people thought of buying. Consider sending out messages to get your customers to complete the purchasing process.

41. Test to make sure you have the largest amount of steps to get people what they want

The best way to do this is to let real customers go through your payment process and give feedback on how fast it was. Were you able to delete a down payment step completely? Only testing reveals the answer.

42. Press your customers to make product reviews

Product reviews provide important social credibility and convince other customers to buy products based on user feedback. How many times have you bought something online because of its rating and reviews?

43. Focus on free marketing options

Landing an article in a major magazine requires a lot of work, and sometimes money. Why not turn to blogs with great follow-up in your market? Just about every business can find a blog that writes about its products.

Even better, if you are approaching smaller blogs, your submission usually only takes a few minutes and does not end up in a huge pile of other submissions.

44. Talk to your visitors

Do you have a live chat module on your e-commerce site? Do you constantly respond to comments on your social pages? Visitors like to talk to people in your business, and therefore give them the attention they desire.

45. Allow ratings in discussion areas

Forum and client discussion areas work well, but what if you add an extra element to the community? Some companies allow ratings on the forums, or you can earn badges if you post a certain amount of comments.

46. ​​Generate reports to anticipate future sales

Use your reports to think about how you can change your e-commerce marketing strategy in the future. Without these reports, you will not be able to identify aspects of your business that are performing poorly.

47. Implement a monthly market research plan

Are you coming up with a new product? Do you have any idea how your customers will react? Market research puts the product in customers’ hands and gives a taste of how they are going to see the new article.

48. Donate products for others to review

You have a much better chance of receiving a review or magazine story if you send a product for the writers and editors to test. Not only does this help in reviewing it, but it also works as a small gift to get your article published faster.

49. Draw up an on-site SEO plan

While your content strategy should focus on helping users and not search engines, your eCommerce SEO needs keywords to help the search engines identify you as a store that sells certain products.

50. Looking for something awful to spend

Can you buzz about your business with a raffle or give it away for free? Ask people to share your business on social media for more entries. It also works well on email application forms or simply to get customers involved in fun competitions.

I hope this list helps you with your e-commerce marketing journey. Let me know in the comments if you have any additions or questions.