7 trends for the real estate market in 2025

The real estate market is known for its dynamism and ability to continuously transform, shaped by economic, technological, and social factors in the country.

In a rapidly changing environment, both consumers and industry professionals face new challenges and opportunities every year. 

By 2025, this reality will be no different: understanding emerging trends will be essential for those who want to stand out in an increasingly competitive and innovative market.

Therefore, being aware of changes in the market is more than a matter of survival, it is an opportunity for growth. 

The real estate manager or broker who invests in knowledge and adaptation has the chance to not only keep up with the changes but also lead in meeting new consumer demands. 

And so that your planning is aligned with the main issues on the agenda for 2025, we have brought together in this single publication everything you need to know about trends in the real estate market.

1. Sustainability

Year after year, sustainability becomes a trending topic not only in the real estate market but in many other areas such as fashion, products, furniture, decoration, and many others. 

The world is at a stage where this topic, in a short time, will no longer be considered a trend but rather a requirement for companies.

In 2025, demands are expected to grow even more, focusing on projects that not only meet the needs of the present but also minimize environmental impacts for future generations.

Sustainable properties are associated with practices such as the use of renewable energy (solar panels, for example), water efficiency (water reuse systems and consumption reduction technologies), ecological construction materials, and integration with green areas. 

Furthermore, environmental certifications such as LEED (Leadership in Energy and Environmental Design) have gained relevance as indicators of quality and environmental commitment, further increasing the value of properties that have them.

Therefore, adopting sustainability as a competitive advantage will be an indispensable strategic move for companies and professionals in the sector in 2025.

2. Digitization of processes

Digitalization is profoundly transforming the real estate market, making processes faster, more efficient, and focused on the customer experience. 

If you have a real estate agency and you don’t have digital or automated processes, your company is already behind.

In 2025, the trend is for technologies such as automation, artificial intelligence (AI) and virtual reality to be used even more to optimize processes from property acquisition to closing contracts.

Therefore, the use of a customer relationship management (CRM) system is one of the pillars for achieving greater productivity and organization in the real estate sector. 

A real estate CRM allows managers and brokers to centralize all information about clients, properties, and negotiations in one place, making it easier to monitor interactions and manage the sales funnel.

Another advantage is the ability to generate detailed reports with insights into team performance and market trends, allowing strategic decisions to be made based on real data.

Adopting a CRM in the real estate market is more than a question of modernization — it is a way of ensuring competitiveness in a sector where agility and personalization are increasingly demanded by customers. 

3. Search for multifunctional properties

With the popularization of remote and hybrid work, resulting from the pandemic in 2020, multifunctional properties began to gain prominence. The idea is that by 2025 we will be able to see an increase in the supply of these properties.

An example are apartments with integrated offices, living areas that can also be used as meeting rooms, or even outdoor areas that function as spaces for relaxation or coworking. 

Versatility has become a priority for consumers looking to balance work, personal life, and well-being in a single space.

In the commercial sector, this trend is also evident. Corporate real estate is being redesigned to offer hybrid environments that cater to companies adopting flexible work models. 

Therefore, the possibility of configuring spaces according to the needs of the moment will be a great advantage for investors.

With increasingly demanding consumers who prioritize comfort, functionality,y, and innovation, multifunctional spaces represent a great opportunity for the real estate market to adapt to new demands and offer solutions that go beyond traditional housing.

4. Growth of the property rental market

If in the previous topic we talked about flexibility and multifunctional properties, another trend that continues the subject is the growth in the rental market among younger audiences and professionals who work remotely.

Rental models such as coliving (shared housing with integrated services and shared expenses) and subscription rentals (monthly subscriptions that allow you to easily move between properties) are gaining prominence. 

These formats are popular among people who prefer to avoid the financial commitment of purchase and prioritize mobility and access to modern amenities. 

Furthermore, the rising cost of purchasing properties in many regions reinforces the choice of renting as a viable and sustainable alternative.

From the perspective of investors and owners, the rental market represents a strategic opportunity for diversification and profitability.

Thus, leasing also supports sustainability, as it promotes more efficient use of existing properties, reducing the need for new construction.

5. Migration of people to small towns

The search for a balance between work, housing, and well-being is a reflection of the cultural and economic changes that are shaping consumer behavior. And they have intensified after the pandemic.

One of the biggest changes in the real estate market in recent years has been the increased interest in properties located outside of large urban centers.

Suburban regions and smaller cities have proven to be attractive to those looking to escape the hustle and bustle of large cities, offering larger properties at affordable prices and access to nature. 

Especially for people who work from home, these places present an interesting alternative.

Furthermore, the development of infrastructure in less urbanized areas, such as schools, shopping centers, s, and public transportation, has made this transition more viable.

Infrastructure improvement programs, such as roads and high-speed internet connectivity, are factors that make these areas even more competitive in the real estate market.

For investors and developers, this trend represents an opportunity to explore emerging markets and develop projects that meet the specific needs of these new consumers. 

Thus, less urbanized areas offer a lower entry cost for real estate projects, increasing the potential return.

6. Internet of Things

Have you ever heard someone say the following phrase, or have you ever said it yourself in your home: “Alexa, turn off the living room lights?” Directly and briefly, this is a practical example of what we call the Internet of Things.

The integration of the Internet of Things (IoT) into the real estate market is rapidly revolutionizing the way properties are designed, sold, and inhabited. 

By 2025, IoT is expected to play an even more important role, complementing the use of immersive technologies such as virtual (VR) and augmented (AR) reality to offer unique experiences to consumers and transform real estate into smart spaces.

In the buying and selling process, IoT can be used to provide real-time information about properties, such as energy consumption, equipment performance,e, and structural conditions. 

In residential use, IoT transforms properties into smart homes, with connected devices that make everyday life more efficient, comfortable, le and safe. 

Therefore, companies that invest and stay connected to this trend will have the ability to stand out, creating properties and services that meet new consumer expectations.

7. Tokenization of real estate assets

The tokenization of real estate assets is one of the most revolutionary trends in the real estate market, promising to transform the way properties are bought, sold, and invested. 

In practice, tokenization involves the creation of digital tokens that represent the value of a property or enterprise. 

These tokens are issued on a blockchain platform, ensuring transparency and traceability. 

Tokenization has the potential to revolutionize the way the real estate market operates, making it more dynamic and accessible. 

Developers can finance projects more quickly and efficiently, while investors have access to a diversified portfolio and greater flexibility. 

Furthermore, tokenization can enable investments in iconic properties, such as luxury hotels or large corporate buildings, through digital shares.

Therefore, the tokenization of real estate assets promises to consolidate itself as a viable alternative for those seeking flexibility, security, and innovation in the sector.