20 Best Examples Of e-Commerce (+10 Platforms)

Building a successful e-commerce is a challenging task, especially when you consider the highly competitive environment your business will find itself in. After all, unlike a physical store, on the Internet you are competing against companies from all over the world.

The customer is just a few clicks away from leaving your website and buying from another online store. Developing attractive pages that offer interesting content, aligned with a good design is essential. To help you with that, how about taking inspiration from the best e-commerce examples? Check the article and discover more.

20 examples of e-commerce

1. LARQ

LARQ is a great example of e-commerce. It meets customer demands and is fully aligned with the brand’s mission. The company produces water bottles and filters that help improve the quality of the water you drink every day.

One of their main values ​​is sustainability, and you can easily find information on how the product made by them is a solution to reduce plastic waste. The website has a modern and minimalist design, and the main information is well organized, so the reader can easily navigate through the pages and find the products they want.

2. Skullcandy

It is an e-commerce that sells hearing aids and they know how to promote their products using a modern and youthful design that has a lot to do with what they sell and their audience.

On the home page, the customer can already see some of your articles highlighted by the use of beautiful, high-resolution images. In the top menu, you can quickly access the store section and browse the items that are divided by categories.

3. Bon bon bon

One of the main attractions of the Bon Bon Bon store is the beautiful sweets they produce, and they use images of the sweets cut in half, showing the contents inside, to attract customers‘ attention.

Photos are certainly capable of making you want to try one of their chocolates, they speak louder than words. The entire design is fun and colorful, aligned with the brand’s visual identity.

4. Zulu Longines

Zuzu Longines is a watch brand and they can align modernity with dynamic and clean design to their classic pieces by using an elegant typeface and keeping a neutral color palette. The focus of the home page is the clocks, which are displayed in the center of the page.

As you scroll down the website, the images change and you can access different sections and discover important information about the brand and its products. This is one of the examples of e-commerce in which it is possible to enjoy illustrated videos and animations. They are an invitation to the reader to learn more about the universe of the brand.

5. Crate & Barrel

The Crate and Barrel store sells furniture, housewares, decorative items, and kitchen items. Their website is a great example of e-commerce that uses different elements to promote the products and the brand. In the background of the home page, we can see beautifully decorated living rooms, drawing attention to the items being traded in the store.

Additionally, they added a quote from a customer review in the center of the image, which helps add credibility to the eCommerce store. There is also another attraction, which is the call to action button, which offers a 10% discount, a strategy to encourage undecided customers to make a purchase.

6. Nike

Nike is a well-known sports brand and takes advantage of its fame to promote one of its values ​​as a sponsor of many athletes on its home page. The image displayed by many famous athletes speaks for itself and adds even more value to the brand, beyond the products.

They know that consumer behavior is related to the way customers identify with a brand and that is used as a strategy to sell more on their website. In addition, the pages are well organized, have a responsive design, and you can find the main information quickly.

7. Mack and Pouya

The Mack & Pouya website is an example of e-commerce for professionals who want to sell their services online. They are specialized in photographing and filming weddings, parties, and ceremonies, and they make it possible for potential clients to request their services on the website.

You can check if they are available on the day of your choice and create your package. This gives autonomy to the customer who can access important information, such as prices and the company’s portfolio, even before sending them a message. The design is colorful and fun and highlights the wedding photos of your past clients.

8. Grainne Morton

Grainne Morton’s online store sells vintage jewelry and finds and is designed to be a perfect fit for the brand with a classic style and soft color palette. On the home page is a photo of a woman wearing the brand’s jewelry, which helps promote the items on sale and arouses the viewer’s curiosity to learn more about the pieces available in the store.

9. Macy’s

Macy’s website is an example of e-commerce that is easy to navigate and has a clean design that focuses on its main purpose, selling products. When you land on the home page, you’re greeted with an enticing offer: an extra 30% off specific items, which is a great way to encourage customers to shop on your website. The sections of the website are divided into various categories and subcategories so that customers can quickly find what they are looking for.

10. Walmart 

If you are looking for an online store that sells a wide variety of products from different sectors, Walmart is an interesting e-commerce example of how it is possible to display it. On the home page, you can see photos of various items and a call to action to access each of those sections.

Another good aspect of the website is how it stays aligned with Walmart’s visual identity. The logo is present along with the color palette, which is the same that we can see in physical stores.

This is very important to add cohesion to the communication of the brand so that the customer can also see the website as an extension of the physical stores. Walmart is a world-renowned company, and this credibility is added to the website by emphasizing the brand’s visual identity.

11. Lulus 

Lulus is one of the examples of e-commerce that sells dresses. You can quickly find out on the home page, which has photos of different dress models with links to the website section. The minimalist design makes the website easy to navigate and helps to highlight the products.

12. Urban Outfitters

The Urban Outfitters online store is a good example of clothing e-commerce focused on young people. The design is modern but very clean, with a space to display campaign photos that help highlight the products. You can use the search bar at the top to find what you want or use the top menu to browse the eCommerce sections.

13. Dr. Martens

The famous leather shoe brand, Dr. Martens, knows how to create an e-commerce experience that matches the interests of its target audience and is also aligned with its visual identity. When you enter the website, you can see some of the products displayed and there is a call to action that invites visitors to start shopping. The color palette of the website is the same as that of the brand logo.

14. Sanrio 

Sanrio is the brand behind popular characters like Hello Kitty, in its online e-commerce store you can buy various products with its illustrations, such as bags, clothing, and household items. The website has a clean design and emphasizes product images, drawing attention to them.

15. Glossier

Glossier is a good example of how to create a visually compelling brand identity that expresses the company’s aesthetics and point of view. Specializing in skincare and makeup products, the brand has a minimalist and youthful style that translates well to the website design. The pages are well organized and customers can quickly find their favorite products.

16. Premium Teas

The Premium Teas online store is an example of e-commerce with a classic and elegant design, to match its products. The background of the homepage is made up of a photo slide that spits out different teas, and the customer can click the “buy now” call-to-action button to start shopping.

17. Bliss 

Bliss sells skin and body care products and their website has a colorful and fun design that perfectly matches the product packaging and the brand’s visual identity. Every detail in the website interface was designed to make the products stand out.

18 . Manzana

Apple is one of the most famous technology companies in the world and its logo is widely known. Their website also stands out for its beautiful, clean, and modern design. Apple uses animated elements that move as you scroll through the pages and provides a well-organized website so visitors don’t get lost in product choices and can quickly find the information they need.

19. bite

Bite is a company that sells personal care products, its main product is toothpaste bits and its core value is sustainability. The online store focuses on these characteristics and has a design fully aligned with the visual identity of the brand. By browsing the website, the customer can find out more about the environmental concerns of the brand and also easily find the products.

20. Dick Moby

Sunglasses brand Dick Moby has a modern and fun web design. They use high-quality photos to make their products stand out. In addition, as the reader scrolls down the page, they can find the best-selling items and information about the glasses and the company, it is easy to navigate the website, which improves the user experience.

Top 20 E-commerce Website Builders

1. Wix

With just a few steps, you’ll be able to sell around the world using the Wix eCommerce website builder. The first step is to create your account, then select the plan that best suits your business needs. After that, you’ll find over 500 free online store templates to choose from.

They are divided into categories such as accessories, fashion and clothing, electronics, sports, and outdoor activities, which will help you find the best structure for your e-commerce. You can then customize the layout, insert images, buttons, and menus, and select a color scheme, for example.

With the interface ready, it’s time to add the products, connect to a payment provider, set up shipping methods, and choose your custom domain. To make the process even easier, you will have Wix Logo Maker and Name Generator.

You can add up to 50,000 products to your online store and implement secure payments through Wix Payments, which has a global network of providers and payment methods.

Outstanding features:

• 500+ free templates
• Offers up to 50,000 products
• Wix Logo Maker
• Business Name Generator
• Wix Payments
• Wix Owner App
• Integrated analysis dashboard

2. Cloudstore

In our list of e-commerce platforms, we present Tiendanube, which offers a truly complete and professional solution. With it, you can create an online store to sell products or services quickly and conveniently. The best thing is that you can visually customize it as you prefer.

Tiendanube has some really interesting features, such as its application panel to complement your e-commerce. Among the options you will find tools to optimize delivery logistics and recover abandoned carts, It is worth taking a look and discovering how easy it is to start selling online using their services.

3. Shopify

Shopify is the platform of choice for over a million brands to sell, send, and process payments around the world. With its eCommerce website builder, you can select from over 70 professional themes, customize the design, and also edit in HTML and CSS if you want, and use your domain name or buy one on Shopify.

You will have several advantages, such as a free SSL certificate, automatic shipping rates from the carrier, and more than 100 payment gateways to include. You also have the option to make the checkout available in different languages ​​and translate the store theme according to your needs.

Additionally, Shopify provides 24/7 support, provides a comprehensive dashboard, and built-in SEO features, and allows you to manage your inventory in one place since you can sync all your sales channels.

Outstanding features:

• Drag and drop store builder
• designed for mobile
• Shopify Payments
• full board
• Integrated SEO features
• Free SSL Certificate
• Carrier Autoship Rates

4. Jumpseller

With Jumpseller you will have access to multiple sales channels for your e-commerce, including Facebook Commerce, Google Shopping, and Instagram Shopping. Its platform ly complete, it offers an extensive gallery of themes, the most popular payment gateways and methods, shipping methods, and much more.

You can try the platform for 14 days for free, free of sales commissions. In addition, from the most basic plan offered by the platform, you have the possibility of including unlimited products.

5.SITE123

SITE123 eCommerce website builder is a suitable solution for small businesses. With a user-friendly interface, it is possible to quickly launch your store. Start by selecting the type of store you want, choose the template that best suits you, customize it, then add the products and define taxes, shipping, and payment methods.

You can add and edit products to your store whether you’re on your desktop or your smartphone. Your customers will also have the same experience buying in your store from mobile devices or on their PCs since they will have a  responsive design.

The platform also provides a free SSL certificate and allows you to include various payment options such as PayPal and credit cards. If you need help, you’ll have 24/7 live chat support.

Outstanding features:

• Pre-built e-commerce templates
• Product management with ease
• responsive design
• 24/7 support
• coin selection

6. Webnode

Webnode provides responsive store templates that will make it easier for you to create your e-commerce and offer a good customer experience. You can choose which local payment options you want to accept, such as bank transfer, PayPal, credit card, Stripe, and pay-at-pickup, and delivery methods, such as DHL and FedEx.

To track the performance of your store, you will have access to various statistics to be able to identify, for example, the most popular products and profitable customers. You can also use the product feed to compare prices with those of the competition.

Also, there is no need to add products one by one, it is possible to import them in bulk in CSV format. If you have any questions you will have 24-hour support from Webnode, Premium users have priority phone support.

Outstanding features:

• Easy-to-use e-commerce website builder
• Predesigned Pages
• Edit directly in your browser
• responsive design
• store statistics
• Customizable product pages
• Import products in bulk

7. Weebly

Weebly allows you to build an e-commerce that grows with your business. You can choose a customizable theme, and then use the drag-and-drop tool to put your brand face on each page.

Take advantage of marketing tools, such as SEO techniques already applied to the website and analytics features, which allow you to track the performance of your website. Weebly also provides an app so you can manage your store wherever you are.

You will also have tools to manage inventory, including bulk import and export. Your customers can get real-time shipping rates by carrier, address, weight, and quantity. Insert badges to highlight products with special discounts and use the coupon generator to create coupons.

Outstanding features:

• customizable themes
• Drag and drop builder
• SEO optimized website
• Analysis tools
• shipping tool
• bulk import
• coupon creator

8. Ecwid

With Ecwid, you can sell on different platforms and manage everything from one place. It will have centralized inventory, order management, and pricing functions. You can create a website from scratch in just a few minutes, using the design tools to customize the pages. No coding or software is required.

It is also possible to include different payment options, in the store and on the go, with PayPal, Stripe, Clover, and Square, for example. Connect your store to sales channels like Instagram, Facebook, WhatsApp, Amazon, and eBay. You also have the option to create your app to enhance the customer experience on mobile devices.

Ecwid also provides automated marketing tools to help you create Google and Facebook ads, and send abandoned cart messages, for example. There is also the option to translate your website into 45 different languages.

Outstanding features:

• Create a website in minutes
• Sell ​​on social networks
• Set different payment options
• Create your mobile application
• Automate your marketing
• language detection
• Show rates in real time

9. WooCommerce

WooCommerce is a WordPress-based open-source eCommerce platform that allows you to sell different types of products such as physical items, digital content, and subscriptions. You will find hundreds of free and paid extensions to enhance your store, for example, marketing and management tools.

You can configure your online store to be available in multiple languages ​​and accept a wide variety of currencies, expanding the possibility of doing business around the world. WooCommerce is 100% translated into 24 languages, including Danish, Ukrainian, and Persian.

Adding WooCommerce to a WordPress website is free. The platform was built to allow you to scale your business, supporting a large number of orders per day without having any issues.

Outstanding features:

• Built on WordPress
• open source
• Offer flexible and secure payments
• Automated tax calculations
• Live Shipping Rates
• Translated into 24 languages
• Choose multiple currencies

10.BigCommerce 

With BigCommerce, you have the opportunity to create an online store by developing your pages through Page Builder’s visual editor, using the drag-and-drop tool to customize every detail. You can also get fully customizable themes, with built-in HTML, CSS, and Javascript.

The platform also allows you to customize the checkout process and optimize all pages of your website for mobile devices. You can integrate it with WordPress and, before launching the e-commerce, test it with the Stencil CLI tool.

It is also possible to integrate BigCommerce with various marketplaces like Amazon, Facebook, and Instagram, so you can sell your products in different places and manage everything from one place.

BigCommerce also offers solutions to make your store international. You have the option to accept payments from 100+ currencies and integrate with ShipperHQ for accurate shipping quotes in all countries.

Outstanding features:

• Page Builder Visual Editor
• Theme customization
• Consult the personalization
• mobile optimization
• Preview before publishing
• multichannel commerce
• multi-currency
• Multi-language

Start your online e-commerce store

Now that you’ve seen some examples of e-commerce, use them to get inspired and take your plans to build an e-commerce. Plan your business carefully, try to understand the needs of your target audience, create a strong visual identity for your brand, and enjoy the opportunities the Internet offers.